V. Karacharovskii

In crisis conditions, the problem of competitiveness recedes into the background for firms, since the imperative to survive becomes the most important. Firms start to save money and cut spending, primarily on innovations, consulting, marketing, and advertising. A crisis fosters the return of a new industrial state economy, with the significance of intangible assets declining and that of tangible ones once again rising. Meanwhile, a survival strategy does not consist in abandoning investments but, on the contrary, in adopting and applying to production the latest approaches that make it possible to use breakthrough ideas and technologies most efficiently.

To link to this article: https://doi.org/10.2753/PET1061-1991531103